Global AveragesGlobal Averages

    Global Average Social Media Time

    Last updated: February 15, 2026

    2h 23m

    min/day

    The global average time spent on social media is approximately 2 hours and 23 minutes per day. Nigeria leads at 3h 49m, while Japan averages just 51 minutes. TikTok users spend an average of 95 minutes/day on the app alone.

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    Historical Trend

    Source: GWI

    Global Average Social Media Time by Country

    Country Value (min/day) ↓Source
    Nigeria229GWI
    Brazil216GWI
    South Africa198GWI
    Saudi Arabia178GWI
    United Arab Emirates167GWI
    India154GWI
    United States131eMarketer
    China118QuestMobile
    Australia114ACMA
    United Kingdom110Ofcom
    France106GWI
    Germany98GWI
    South Korea72KISDI
    Japan51MIC

    Why This Average Exists

    Social media time data reveals digital engagement patterns, attention economy dynamics, and potential mental health impacts, especially among younger demographics.

    Factors That Affect Global Average Social Media Time

    • Age demographics
    • Platform availability
    • Cultural norms
    • Internet access
    • Content algorithms
    • Work-life balance

    Frequently Asked Questions

    Methodology & Data Sources

    The data presented on this page is compiled from publicly available datasets published by international organizations including the World Bank, World Health Organization (WHO), International Labour Organization (ILO), United Nations, NASA, and national statistical agencies.

    Global averages are calculated using population-weighted or arithmetic means depending on the metric. Country-level data reflects the most recent available figures, typically from 2024–2024. Where gaps exist, the latest available data point is used.

    All figures are subject to revision as source organizations update their datasets. For the most authoritative data, we encourage consulting the original sources linked in the table above.

    Further Reading