Global AveragesGlobal Averages

    Global Average Social Media Users

    Last updated: February 6, 2026

    62.3%

    %

    Approximately 62.3% of the world's population uses social media, totaling over 5 billion users. The UAE leads at 99%, while many African and South Asian countries are below 30%. The average user spends 2 hours 23 minutes daily on social platforms.

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    Why This Average Exists

    Social media usage rates reflect digital engagement, information access, and increasingly influence political discourse, commerce, and mental health.

    Factors That Affect Global Average Social Media Users

    • Internet access
    • Smartphone ownership
    • Age demographics
    • Cultural norms
    • Government censorship
    • Platform localization

    Methodology & Data Sources

    The data presented on this page is compiled from publicly available datasets published by international organizations including the World Bank, World Health Organization (WHO), International Labour Organization (ILO), United Nations, NASA, and national statistical agencies.

    Global averages are calculated using population-weighted or arithmetic means depending on the metric. Country-level data reflects the most recent available figures, typically from 2023–2024. Where gaps exist, the latest available data point is used.

    All figures are subject to revision as source organizations update their datasets. For the most authoritative data, we encourage consulting the original sources linked in the table above.

    Further Reading