Global AveragesGlobal Averages

    Global Average Streaming Subscribers

    Last updated: February 15, 2026

    22

    per 100 people

    There are approximately 22 paid video streaming subscriptions per 100 people globally. The US leads at ~89 per 100, while most developing nations are below 5. Total paid subscriptions exceed 1.8 billion across Netflix, Disney+, Amazon Prime, and others.

    Share

    Why This Average Exists

    Streaming subscription data reflects the global shift from traditional to digital media, internet infrastructure development, and consumer spending patterns.

    Factors That Affect Global Average Streaming Subscribers

    • Internet speed
    • Disposable income
    • Content localization
    • Device ownership
    • Competition
    • Piracy rates

    Methodology & Data Sources

    The data presented on this page is compiled from publicly available datasets published by international organizations including the World Bank, World Health Organization (WHO), International Labour Organization (ILO), United Nations, NASA, and national statistical agencies.

    Global averages are calculated using population-weighted or arithmetic means depending on the metric. Country-level data reflects the most recent available figures, typically from 2023–2024. Where gaps exist, the latest available data point is used.

    All figures are subject to revision as source organizations update their datasets. For the most authoritative data, we encourage consulting the original sources linked in the table above.

    Further Reading